7 Digital Marketing Trends to Watch Out for in 2019

7 Digital Marketing Trends to Watch Out for in 2019

It’s expected that the United States will spend around 120 billion dollars on digital marketing by 2021.

Paid searches, social media ads, email campaigns, and more are all cornerstones for a successful marketing strategy.

But knowing what the next “big thing” will be in marketing is often simply a guessing game.

Eager to make sure your digital marking plans are keeping up with the times? You’re in luck. Keep reading below to find out seven of the top digital marketing trends for 2019.

1. Renewed Focus on SEO

Search engine optimization has always been highly relevant, but in 2019, it will become even more important.

Trends can change quickly, so comprehensive SEO packages are needed to cover everything from mobile experiences, keyword research and analysis, and detailed reports.

Putting money and time into SEO is one of the smartest decisions any business can make.

While you focus on SEO, don’t forget that you must also have an aesthetically pleasing website. When is the last time you’ve spruced up your site?

If it’s been a while, it may be time to bring in a professional web designer to set you apart from your competition.

2. Time to Get Chatty

Chatbots will push digital marketing even further in 2019. Using artificial intelligence, chatbots instant message with potential customers.

Interacting with chatbots allows customers to receive prompt responses any hour of the day or night. They will not lose patience and be able to provide a lot of information including buying history, current sales, and more.

Chatbots can even be used to provide weather reports.

More and more companies are harnessing the power of chatbots to streamline different processes. Most Facebook business pages have these in place.

As technology advances more and more, chatbots will exponentially become more customizable and personalized.

3. Instagram’s Power Continues to Grow

While Facebook is king in terms of social media popularity, Instagram is quickly becoming a marketing powerhouse as well.

Capitalizing on video and images, it’s a perfect venue for both businesses and customers to share pictures of products. Because Instagram is optimized for mobile devices, people can share photos even on the go.

One of the key benefits of using Instagram is the demographic breakdown. Around 60% of Instagram users are between the ages of 18 and 34. This is a hot demographic for businesses to target to sell their products and services.

Another facet of Instagram is influencer marketing. Essentially this involves partnering with someone who has a large following online to promote and talk about your product.

Pairing up with bloggers, YouTubers, and Instagrammers who have built a trustworthy connection with large groups of people is an easy way to drastically increase your brand reach.

4. One of the Top Digital Marketing Trends for 2019: Personalized Email and More

Gone are the days where general spammy-looking emails work. Customers get bombarded with emails every day and typically only open ones they care about.

One tactic to increase open-rates is to highly personalize each and every email you send out.

Including their name is a necessary step, but if you really want to bring people in, you must think beyond that.

Ask questions to know what people are looking for. If you have different products or services, not everyone will be looking for the same thing. Separating your customers into groups will allow for more detailed email sequences and targeting.

Don’t forget to pay attention to the date and time you send out emails. Some people will like to check their email in the morning before work hours while others will wait until the evening.

To know the best times for your specific customer base, be sure to do some A/B testing.

5. Artificial Intelligence

Beyond chatbots, artificial intelligence can also help businesses have a more critical look at their data and customer information.

AI can easily assess and analyze complex consumer behavior and recognize patterns. This is accomplished by compiling social media platform data, purchase history, website visits, and more.

Businesses moving towards AI for customer service and analytics can save money and push growth in other areas of their business.

6. Video Marketing Becomes More Critical

Viral videos can significantly alter a brand’s success trajectory. And videos aren’t limited just to Youtube anymore.

Many businesses have turned to Facebook live broadcasts to bring added value to their customers. Using these streams as “behind the scenes” can show customers a different side to your business and strengthen the relationship.

Many people shy away from video content due to the belief that it will be too costly. In the era of iPhones, this is completely false. High-quality content can be easily recorded and uploaded in a matter of minutes.

Whether you use video or images within your ads, it’s important to use engaging copy that appeals to people. If you feel this is an area where you struggle, don’t worry. Companies like StrategiCopy specialize in getting results with great copy.

7. Voice Integration

How many devices in your home can you “talk to?” Given the upward momentum of Siri and Alexa, our guess is at least one or two.

As appliances like lights and ovens acquire voice integration features, it only makes sense that digital marketing strategies are hopping on the trend.

While it is popular, there are some challenges. Typically with a voice search, only a few top results will be read out. That means businesses must ensure they pop up in these voice queries.

Focusing on how information on your website will be read aloud is also a beneficial step to take. You want it to sound natural and smooth.

Time to Let These Marketing Trends Propel You Into Success

Now you’ve got the low down on the big digital marketing trends for 2019. Capitalizing on these will let you achieve new levels of success in the digital space than ever before.

Whether you tackle chatbots, video content, or a stellar email campaign, the opportunities are endless.

Looking for somewhere to start? We recommend checking out these tips to writing compelling and engaging content!

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