You can do so much with a marketing degree. Marketing is everywhere, and jobs in this field are among the fastest-growing careers. There are many different job titles in marketing, such as market researcher, brand manager or digital marketer, to name just a few.
Companies need marketing graduates, including those with an online master’s in marketing, because they have the knowledge to help businesses thrive. Before you complete an admission essay, what can you do with a marketing degree? Let’s look at some of the most common career paths for marketers with a degree.
- Market Research Analyst
Becoming a market research analyst may suit you if you have a passion for research. These professionals interpret industry data and consumers to guide marketing strategies. In addition, they review trends, sales data, and purchasing patterns to forecast sales and identify problems.
Market research analysts are vital to the success of marketing campaigns and are often in high demand. The market research analyst’s role may include attending focus groups, conducting surveys or interviewing consumers. You may also travel to conduct in-person interviews, especially if you are researching consumers in other locations.
- Marketing Specialist
Marketing specialists are experts in a particular marketing area, such as advertising, digital marketing, or public relations. They work with a company’s brand managers and executives to create marketing campaigns, PR plans, and product launches.
They also analyze data and existing marketing efforts to determine what works. As a marketing specialist, you could design marketing campaigns, or you might create public relations plans to get a company’s brand in the news. These specialists know how to share the story of the brand. Marketing specialists also understand current marketing trends and what’s on the horizon.
- Brand Manager
A brand manager oversees all aspects of a company’s brand. This includes the company’s product or service, brand name, visual identity, and marketing efforts. A brand manager works to maximize marketing efforts. Their goal is to make the brand more recognizable in consumers’ minds and increase sales.
The brand manager may also create company marketing standards. As a brand manager, you could work at the executive level of a company. However, to become a brand manager, you may have to start in another marketing role first. In many cases, brand managers have many years of experience.
- Advertising Specialist
Advertising specialists work with brands to create campaigns to promote their products. You may work with designers to create ads, including choosing images, or you may make the ads yourself.
As an advertising specialist, you must know how to convey a story well to consumers. Advertising specialists must think creatively and come up with different ideas for ads. Many companies hire ad agencies to create their paid advertisements.
- Digital Marketing Specialist
A digital marketing specialist focuses on online promotion. This could include developing a social media strategy, marketing content, or managing online ad campaigns. You work to get a company’s message to potential customers as a digital marketing specialist.
The landscape of digital marketing is constantly changing. Digital marketing specialists use paid and organic marketing efforts to reach leads. For example, you may use social platforms to promote a company’s products and services. New social networks emerge regularly, and others become less popular. As a specialist, you need to stay on top of these changes.
- Google Marketing Professional
If you’re interested in digital marketing, you may consider getting certified in Google marketing. You’ll learn about Google Ads, Analytics, and other online marketing tools with a professional certification. Because it’s so specialized, Google marketing certification is recognized across industries.
You can take the certification exam online, and once you pass, you’ll receive a certificate to add to your resume and LinkedIn profile. Certification also shows potential employers you have the skills to succeed with the world’s largest search engine.
- Online Marketing Manager
An online marketing manager oversees a company’s digital marketing efforts. That means managing the creation and execution of online marketing campaigns. Online marketing managers might also negotiate contracts for advertising, such as Google Ads. They may also supervise other online marketing specialists.
Online marketing managers usually report to the company’s marketing or brand manager. These professionals need to understand the best ways to market a company’s products and services and know the latest trends in online marketing.
- Data Analyst
A data analyst examines data to identify trends, discover problems, and make recommendations. Data analysts often work in marketing teams and use marketing and sales data to gather insights. As a data analyst, you may look at which marketing efforts bring in the most leads and examine which products are purchased the most.
Many companies have large amounts of data they collect over time. This information can help businesses make informed decisions about future marketing campaigns or product offerings. As a data analyst, you can make sense of it and use it to help the company achieve its goals.
- Start Your Own Business
If you’re the entrepreneurial type, you may want to consider starting your own marketing business. If you have experience in marketing, you can offer your valuable services to companies. You can do many things with a marketing business. For example, you could create marketing campaigns and develop content marketing.
You can market your services by building a website and promoting it. Of course, one of the best ways to attract new business is to show off your company’s brand. In other words, you could show leads excellence in marketing with your business.
- Become a Marketing Thought Leader
Finally, if you’re interested in marketing, you may want to consider building your brand and thought leadership in the industry. As a marketing expert, you can do this by carving out a niche for yourself. This can be accomplished in various ways, such as by writing a blog, creating videos, or publishing an eBook.
Sharing your insights is golden if you have experience or cutting-edge knowledge. Other businesses need to know what you know, and sharing your marketing knowledge and experience helps you develop relationships that may lead to new business opportunities.
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