Know More About “Crawl Budget” From Google

know more about crawl budget from Google

SEO in the Philippines has seen a steady growth and development over the past few years. With more and more companies looking to improve their rankings in Google and increase their internet exposure, SEO is an industry that has a very high possibility to experience growth in the next few years. In SEO, one of the important things to know about your site is its Crawl Budget. Not many people know what Crawl Budget is, and what it does to your website. To give you an idea on what Craw Budget is, here are some bits of information that would help you.

What is a Crawl Budget?

Early on, people have been looking to define what Crawl Budget is, as there has been no official description on what it actually is and its purpose. But on January 2017, Gary Illyes from Google finally gave a more concrete explanation about Crawl Budget. According to him, Crawl Budget is the number of pages that Google will on your site on a specific day.

Have you ever wondered how Google is able to fetch all the necessary pages that match your search terms? Google uses Googlebots (also known as “spiders”), and does a process which dictates how many pages will be fetched in a certain web page. For most websites, especially the recently established ones, it may take time for the Googlebots to go to your page, which may affect your SEO performance.

There are many factors that will affect your Crawl Budget, like the size of your site, and the “health” of the site. (“health” is determined on how many errors that Google encounters in a specific site) According to Illyes, Crawl Budget is something that smaller sites should not worry about, as they would get crawled on just as long as content is consistently published. For the larger sites, Crawl Budget is something that they should be concerned about, as it largely affects their search performance on Google.

Crawl Budget limit Google

Crawl Budget Limit

Although Googlebots can crawl up to millions of times in a single page, there is a limit in which how much they can crawl in a site. The Crawl Rate Limit ensures that there is a maximum fetching rate for a certain site. This also represents the number of connections that bots will crawl to the site, as well as the time in between the fetches.

Crawl Demand Google

Crawl Demand

There are important factors that affect the number of bots that crawl in a specific site, which can result to varying activity for Googlebots. Crawl demand is the amount of bots that crawl to the site due to the demand. The factors that affect this include popularity and Staleness. Popularity helps popular URLs to get crawled more often, which makes them easier to search. Staleness guarantees that URLs to not get stale, so that Googlebots would still crawl to the site.

Crawl Budget Google

Factors that affect Crawl Budget

There are other factors that affect Crawl Budget, and these include the following:

  • Hacked pages
  • Soft error pages
  • Low quality and spam content
  • On-site duplicate content
  • Faceted navigation and session identifiers
  • Infinite spaces and proxies

Key Takeaway

Crawl Budget is another way of evaluating your sites performance, especially when your site becomes larger. Knowing about how Crawl Budget works would help in improving your SEO strategy, and make sure that your site ranks up in Google searches.

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