Step Up Your VoIP Game: Your Step-By-Step Guide to Creating a Successful Website for Your VoIP Company

Step Up Your VoIP Game: Your Step-By-Step Guide to Creating a Successful Website for Your VoIP Company
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Do you want to build a website? It doesn't have to be hard to succeed.

There are almost 600 sites launching per minute, with more things happening worldwide. Want to take advantage of the internet? You should then start successful websites.

Every business needs a website, more so if you have a Voice over IP (VOIP) company. What makes a website successful? How do you build one?

Today, we'll teach you how to build a successful website and what it takes to win on the internet. These steps are enough to give you a successful website, and how to keep it that way.

1. Decide What Your Website is About

Before you start building your successful websites, make sure you know what you want. If you have a VOIP company, what kind of offerings do you have? Even in the Voice over IP industry, there are some niches that you can provide.

Are you a VOIP service provider? A review site? Do you sell hardware?

Regardless of the nature of your business, your mission is to provide value to your customer. For people who want to create a good website, it's important to know a few things. This includes:

  • Your goals apart from money
  • Your unique value proposition
  • How to promote your brand
  • Your content over 3 months
  • Do you have a store?

There are many things to consider, but keep the entire system as simple as possible. Focus on what's most important.

2. Pick a Brand Name, Domain, and Platform

Picking a brand name is an essential part of how to build a successful website. You would want a brand that is:

  • Easy to remember
  • Relates to your niche
  • Creates buzz
  • Positions you as a thought-leader

You want something robust but not over-the-top. You would also want to associate yourself with an easy to remember color and style.

When choosing your domain, start with a site registry and find if your brand name is available. What makes a website successful is a short and sweet site URL.

To help your search engine optimization (SEO), you would want to do a few things. The simplest you can do is pick a .com domain if possible, followed by .org and .net. Com, .org and .net sites are ubiquitous and authoritative on the internet.

If you limit your service to a country, pick a specific top-level domain. These are the likes of .com.au, .co.uk and .ca.

Once you pick the right domain, choose the platform you want to use. Depending on the nature of your products, you need a specific platform. You may go for a domain hosting service and build it, or choose from the best site builders.

Some of these include:

  • WordPress for Blogs
  • Magento for eCommerce
  • Squarespace for Auto-Site Builders
  • Wix for Full-Featured Site Builders

Each of these sites has their advantages and disadvantages. You would want to pick one and move forward.

3. Start to Design and Launch

Designing and launching your website requires the most work from your side. The best practice in design is to make a clear, logical path in the customer's discovery. Make their journey worth it by showing strong, valuable content that helps.

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If you decide to design the site on your own, what makes a website successful is having at least the basics. The bare minimum to create a good website has:

  • Beautiful homepage design
  • Product or Service Landing Pages
  • Category Landing Pages
  • About Us for Your Story
  • Contact Us for Your Details

If you're unsure what to do, you can follow a site template that your host will provide. You might want to hire a website designer if you don't have time.

Your pages apart from landing and information pages should be short and sweet. If you have too much empty space, find ways to make your white space look elegant. Pick and choose the right typeface as well as brand color.

When you're happy with the design, launch your website for the world to see.

4. Start SEO to Create a Good Website

SEO is useful if you want to know how to make a successful website. This gives you both visibility and ranking on Google, letting people find you. Google has up to 200 SEO ranking factors, so it's tedious work.

The essential work is to find keywords and phrases that match your niche and intent. You can use tools to see them.

Once you have the keywords, choose the main keywords you want to rank. Pick relevant secondary keywords that will support primary phrases. Sprinkle them around your website.

You would want to make sure their use is as natural as possible in your site copy.

Follow SEO best practices wherever and whenever you can. Many of these are what makes a website successful. You can even hire SEO companies if you need it.

5. Content is King

Once you begin your website, the first thing you need to do is fill it with content. The material should be relevant to both your products and your niche. Focus on the crucial details of your industry.

It's great to start writing a blog where you can. This will help you rank your pages by using content SEO. Content will also set you up as an authority within your industry.

Blogs should provide insight and information that is useful to your customers. Successful websites have good content and landing pages. Content that resolves pain points is helpful in getting more traffic.

6. What Makes a Website Successful? Maintain with Best Practices

What are website best practices? Best practices are methods that you can do to streamline your site's content and usability. These details are better known as white hat SEO.

Google has its webmaster guidelines that help the search engine find your pages. Not only that, they provide basic and specific instructions. Tips on quality pages and human-readable content help.

As for branding, there are a few simple things to remember. For one, underscore how you can show benefits instead of features. Play to your strengths and focus on trying your products and services to people's daily needs.

For VoIP companies, you want to show the benefits that people can get from the technology. You want them to discover more about the advantages.

7. Successful Websites = Tight Security

Successful websites are hard to hack. This equates to more uptime and secure customer details. The implication is you want to have tight security in your website to prevent problems.

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To keep your site secure,

  • Create a consistent backup schedule
  • Add security plugins
  • Get HTTPS certificates where possible
  • Update with a security patch

Tight security also means passwords that are hard to bypass. Don't use common passwords like 12345, admin or "password".

One password lifehack is to use 4 to 5 random words that mean something to you. Then, add a 4 to 5-digit number that means something to you. This makes the password easy to remember but hard to hack.

8. Social Media, Link Building and Digital Marketing

Now that your site's secure, it's time to promote your website. Traffic is one of the most critical factors on how to make a successful website, and there are ways to generate traffic and leads.

The most common way is to share your pages on social media. There's a whole guide on social media strategies, depending on your potential customers. Facebook, Instagram, Twitter, and LinkedIn are some of the best social sites you can share your content.

Link building, on the other hand, is having other websites reference your content. This is powerful, and factors on how to build a successful website.

One way to do this is to share guest posts with industry-related sites. There's also directory listings and Google My Business that can help bring customers your way.

As for digital marketing, you can start email marketing to generate leads and bring traffic. You can also pay for advertisements through PPC search marketing.

9. Add Ways to Monetize Your Site

Once you build some type of traffic for the site, it's smart to create ways for the site to generate money. There are a few ways to do this, like:

  • Sell products and services
  • eCommerce
  • Affiliate Marketing
  • Ad Network

If you have a VoIP company, you would want to focus on your products and services. Push them towards your customers as subtle as possible. You can also do informational reviews and get affiliate payments and partnerships. Depending on your inclinations, there should be many different ways to make money from a site.

A Successful Website for Your VOIP Company is Not Hard

How can you make sure you get a successful website for your VoIP company? That's all in the branding and dedication. Knowing your customer is part of the battle.

Combine SEO, branding and great ways to promote your business and you're on your way to successful websites.

If you want to learn more about your trade or anything else, My Trade News is the answer. We offer various insights that build value. Lead your way to success with our tips and tricks on anything and everything about your trade.

Check out My Trade News and learn industry must-knows and sharpen your insight. We can help you find your success.

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