8 Reasons Why Signage is Just as Important as Your Website for Promoting Your Business

8 Reasons Why Signage is Just as Important as Your Website for Promoting Your Business

If you run a small business, it’s absolutely essential for you to have a website that goes along with it.

A website will allow people to learn more about your business. It’ll also give them a chance to browse through your services and find your contact information. It might even allow you to take orders and generate income for your company.

But investing in a high-quality website isn’t the only thing you should do to promote your business to the world. There is still something to be said for investing in high-quality signage for your physical location as well.

There are so many advantages that come along with hanging the right sign up outside of your business. Let’s take a look at 8 of the best reasons to do it below.

1. Lets People Know Where Your Business Is Located

Is your business located next to a bunch of other businesses?

If so, it might be difficult for people to find your business when they’re looking for it. It’ll likely blend in with the other businesses in the area.

The right signage will do away with this problem. You’ll be able to clearly stake your claim and point out exactly where your business is at. People won’t be able to miss it when you choose the right sign design.

2. Catches People’s Eyes as They’re Driving By

In addition to attracting attention from people who are specifically looking for your business, signage can also catch the attention of people who might not know anything about your business.

With the right sign, you can bring in more business on a regular basis by capturing people’s eyes and making them wonder what you’re all about. It won’t be long before people are pulling over to stop into your business to check it out.

3. Tells People What Your Business Is All About

In a perfect world, people won’t even need to walk into your business to know what it’s about. They’ll be able to tell simply by looking at the sign hanging over your front door or out by the street.

In some cases, your business name will give it away and inform people of what it is that your business does. But in others, they might have to figure it out for themselves based on your business logo, your slogan, and whatever else appears on your outdoor signage.

4. Gives You a Chance to Show Off Your Business Logo

Speaking of your business logo, you probably spent good money creating it from scratch. So why not show it off to the world in whatever ways you can?

You can have your business logo placed directly onto the sign outside of your store. If your logo is enticing enough, people will take notice of it and remember it moving forward.

5. Builds Up Your Brand Recognition

Building up brand recognition is something that’s very important for businesses. You want those in your community to recognize your business name and your business logo when they see it.

You can do this by putting up billboards, covering your company cars with mobile wraps, or even launching a guerilla marketing campaign. But you can also do it by simply putting up retail signage outside your store.

Those who drive by your business each and every day will get more and more familiar with your business when they continuously see your sign as they pass.

6. Sets the Tone For the Inside of Your Business

The sign that you hang up outside of your store should set the tone for your entire business. It should give people some idea of what kind of atmosphere they can expect inside your store.

Do you like to play a lot of music in your business and entertain your customers? You can design your outdoor sign to convey a fun and festive feeling.

Do you provide people with a professional place to plan out their financial futures? You can design your outdoor sign to convey a more serious and stoic feeling.

Regardless, your sign can be used to get a certain emotion across. It should match the overall look and feel of your business as a whole.

7. Establishes Your Place Within Your Community

In order to run a successful small business, you’re going to need the support of your local community. They need to be able to trust you and believe in the products or services you’re providing.

If you don’t have any kind of sign outside your business, it’s not going to look like you have much of an interest in being part of the local community. Therefore, there’s a chance they’re not going to have much of an interest in supporting your business and keeping it alive.

Putting up a sign will carve out a place in your community and show people you’re serious about trying to make your business work. It’ll increase the chances of providing you with the support you desire.

8. Allows You to Advertise Sales, Special Events, and More

Permanent signage is great for all the reasons we’ve already listed. But you can also use temporary signs every now and then to advertise sales, special events, and more.

You can have these signs printed up so that you can hang them outside for all to see. When you come up with a killer design for them, they’ll attract a ton of attention and draw in more people than you could have imagined.

Learn more about using these kinds of signs to promote your business.

Consider Adding New Signage to Your Business Today

If you’ve spent more time perfecting your website than you have thought about your outdoor signage, now is a good time to change that.

Your website should obviously play a key role in promoting your brand. But it shouldn’t be the only thing you use for promotional purposes. By investing in a great sign, you can enjoy all the benefits we’ve listed above and more.

Check out our blog for more tips on marketing your business in 2019.

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